This campaign is designed for the Aquapreneur Innovation Initiative by HCL in partnership with uplink. The initiative serves the purpose of bringing a revolutionary tech wave in the field of water conservation and thus our campaign is focused on the displaying the widespread change this initiative can bring by rescuing the need of the hour - water.

The aim is to drive a strong motivation in tech experts to contribute with their innovative ideas and be the saviors that our planet is anticipating for.

With the help of the creative device of ripples, the ad is a reflection of change one conscious action can bring - derived from the thought “drop by drop fills the ocean.”